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Is climate change important to consumers?
Does public pressure mean that we are reaching a tipping point whereby big business has no choice but to pursue a sustainable finance strategy? Ben Page writes for the Social Market Foundation.
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A New Type of Data: why video research has ballooned
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
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Pillars of Popular Culture Blog: Spell Binding Content
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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Ipsos Research Highlights - July 2019
With Economic Optimism taking a turn for the worse, we explore attitudes to trade, human rights and refugees, where it turns out the British public are more liberal than most other countries. We look at how to build strong brands, environmental concerns and more.
Political and Social Trends
Ipsos provides the most long-term and comprehensive set of political and social research trends data of all polling companies.
Social Research Institute
Methodological and public policy experts based in London, Edinburgh, Belfast and Manchester.
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Corbyn's personal image ratings fall as he trails Johnson, Hunt and Farage
Ipsos June 2019 Political Monitor reveals that Jeremy Corbyn holds weaker personal poll ratings than Nigel Farage, Jeremy Hunt and Boris Johnson across several leadership attributes and on his approach to Brexit.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.