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The loyalty equation: usability vs. visibility
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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Economic optimism plummets among Scots as consumer confidence stalls
Following our poll last week which, showed a third of Scots cutting back on Christmas spending, our latest economic data paints a broader picture of widespread pessimism in the economy and a crisis of confidence among Scottish consumers.
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Smell-o-vision: Why perfume ads stink
Fine fragrance ads have few fans, even among the target audience. In Campaign magazine, Tara Beard-Knowland of Ipsos ASI ponders why this might be.
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Media Research: Reasons to be cheerful
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
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Understanding Society - December 2011
In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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Tomorrow's Readers
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
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APPsolutely Mobile
Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?