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Seven in ten UK adults say their lifestyle means they need a vehicle
A majority of the public say their current lifestyle means they need a vehicle, and nearly half think transport links in their local area are not good enough, according to a new Ipsos survey.
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UK workers seek new digital skills amidst the buzz of AI
People in the UK aren’t just exploring the topic of Artificial Intelligence online – they’re also thinking about how this technology will impact their working lives, resulting in 53% of UK office workers wanting to learn new skills.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
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English Football fans more likely to oppose the decision to end FA Cup replays than support it
New polling ahead of the men's FA Cup Final explores attitudes towards the FA Cup
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NHS, the economy, inflation and immigration set to be biggest election issues
The May 2024 Ipsos Issues Index shows that the NHS, with a rise in concern of 6 percentage points, has returned as the biggest issue facing Britain.
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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7 in 10 Britons believe policies of the UK government have contributed to rising cost of living
The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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Sharp improvement in economic optimism but little benefit for Conservatives who still trail significantly
Labour retains a large poll lead over the Conservatives although it has fallen slightly from 25 points to 21 points this month according to the May 2024 Ipsos Political Monitor