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Thinking Reputation - February 2014
Welcome to Thinking Reputation - including news, views and updates on our latest research findings, from Ipsos's Reputation Centre.
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Ipsos MediaCT launches new real time content monitor, Media Moments.
Ipsos MediaCT has launched their new real time content monitor, MediaMoments, a new mobile app tool designed to help understand in the moment content consumption across platforms.
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The NGO Perspective: A recipe for good behaviour
Climate change continues to weigh heavy on the minds of NGOs and Corporate Responsibility experts. Ilana Tyler-Rubinstein shows it's about respect for the individual.
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Global Diffusion of Healthcare Innovation - New Research
New Ipsos research, conducted on behalf of Qatar Foundation for Education, Science and Community Development, examines the factors that have fostered the adoption of healthcare innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain and the US.
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Reducing the appeal of cigarettes and tobacco: how can this be measured?
The Scottish Government is introducing numerous measures to reduce the appeal of cigarettes among young people as part of its tobacco control strategy. However, the impact of the measures will not emerge until 2015 at the earliest.
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We can build it, but will they come? "Mobilising" your customers
In their latest blog, Fiona Moss and David Shaw make a call for really understanding what your customers want before rolling out a mobile customer engagement strategy.
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Reputation Council - November 2013
The eighth sitting of the Reputation Council brings together over 100 senior communicators from some of the most respected corporations in the world. This wave of research investigates the case for enlightened self interest, capitalising on reputational equity, reputation and business strategy and the challenges and opportunities of social media.
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The challenges of rolling out a mobile offering in the retail sector
Fiona Moss blogs on our research for The Logic Group and looks at some of the challenges facing retailers wishing to engage with their customers using mobile technology.
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Ipsos Loyalty appoints Jonathan Nicholls as head of Employee Research in the UK
Ipsos Loyalty has announced the appointment of Jonathan Nicholls as head of employee research in the UK.
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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.