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Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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Three in four British adults are online
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
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ABC research gets a backstage pass to viewers' living rooms
ABC and Ipsos OTX MediaCT conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.
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Confusion over smartphone operating systems
Smartphone operating systems are a world of confusion for users according to Ipsos's Mobile Operating System Syndicated Study.
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Going Mobile in Media Research
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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MediaCT Light Bites: Christmas is coming - will Santa bring you a DAB radio?
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.
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Latest RAJAR radio audience listening results released
The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week.
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The future is in our hands: Technologies to revolutionise mobile research
Following several false starts during the last decade, the mobile phone now holds great potential in the research process. AJ Johnson analyses the state of play in an article for ESOMAR's Research World publication.