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Just one in three Britons can correctly identify the location of the Chagos Islands
33% of Britons can correctly identify the location of the Chagos Islands when given a series of options on a map – 45% say they don’t know where they are.
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Britons Divided on AI's Impact as UK Government Aims for Global Leadership
Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).
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Ipsos UK Named MSPA Europe/Africa Leader for 10th Time
Ipsos UK receives MSPA Europe/Africa Elite Membership for 2025, marking a decade of industry excellence.
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Love across the political divide? Not so easy, say Britons
42% of Britons think a potential romantic partner’s political views are important.
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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Chief Sustainability Officers Globally Feel Ambitions Outpace Action on ESG
45% of Ipsos ESG Council members say they spend more time on reporting requirements than on delivering actual ESG priorities.
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Bridget Phillipson and Julia Gillard: an International Women's Day conversation
Join the Ipsos UK and the Global Institute for Women's Leadership for International Women’s Day.
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64% of Britons satisfied with their housing situation – but 6 in 10 renters believe they will never be able to afford their own home
In Great Britain, 64% of people are happy with their current housing situation. This is slightly higher than the global average of 61%.