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The doctor-patient relationship in the generative AI era
Five reasons why the time to act for pharma is now.
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.
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International graduates have positive experiences of GP training, but face challenges that domestic students do not
Ipsos research for NHS England provides evidence that will help inform the development of initiatives to support and retain the International Medical Graduate GP workforce in England.
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2023 GP Patient Survey Results Released
The latest GP Patient Survey (GPPS) results have now been published.
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30 Major Future Challenges in Evidence, Pricing & Access and How to Overcome Them
Discover the 30 major Market Access challenges that will need to be overcome if, in a healthcare world that is evolving rapidly, real world outcomes are to meet the theoretical promises.
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75 years of the NHS - Thriving or Surviving?
This year marks the 75th anniversary of the NHS, providing an opportunity for us to reflect on how it has changed over that time. Here we pick out some key trends, using Ipsos research to consider what these trends mean for the public and patients it serves.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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How are the public likely to receive the government’s plans for improving access to primary care?
Last week the government announced its plan to improve access to primary care, focussing on a set of interventions to tackle the growing pressure on GPs.
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Digital Doctor 2023: What is the digital reality among Doctors in the era of AI and patient empowerment?
Discover Digital Doctor 2023, a 20-market study across Primary care, Paediatrics, Oncology and Neurology.
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Ipsos finds doctors remain wary over patient use of health data, but are excited about AI in diagnosis
More than two in three of the physicians Ipsos surveyed globally are excited about the role of artificial intelligence (AI) in the future of healthcare, according to the 2023 Ipsos Digital Doctor global survey.