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Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain
The latest campaign tracker explores attitudes towards which party has the best policies on key issues.
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7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng
New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.
Brand
How do you create a brand that evolves and wins with changing context?
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Labour strengthens position in Scotland as Ipsos poll shows a close race
Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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Nearly half say the Conservatives are having a bad campaign
Ipsos’ latest polling reveals that around half (48%) now think that the Conservatives have had a bad campaign since the General Election was announced in May.
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Ipsos political polling methodology in Scotland
Ipsos’s current political polling design in Scotland.
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Just one in five would describe Britain today as doing 'great'
New polling by Ipsos explores public attitudes towards Great Britain
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Public Services Face Crisis of Confidence as Election Looms
New Ipsos UK study reveals a public deeply dissatisfied with the state of public services in the UK.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)