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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Experience in public services or business most seen as signs of a good Prime Minister, but wealthier than average or upper-class parents seen more negatively
Prospect of an early General Election provokes mix of emotions, but Labour supporters more hopeful, Conservatives more worried.
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Britons believe a fresh start is more likely under a Labour government than a Conservative one under a new PM
As the Conservative leadership race heats up, we ask the public about their expectations and hopes for future governments and leaders
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Almost half of Britons say Brexit has made their daily life worse, 1 in 3 say it has made little difference
Public identify immigration and Northern Ireland as potential flashpoints between EU and UK – but believe there is more common ground on crime, Ukraine and net zero.
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The Queen remains the nations’ favourite royal as the public associate her with tradition and a positive symbol of Britain at home and abroad
Who are the nation's favourite members of the Royal Family and what makes them so popular?
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Growing ESG expectations for the financial services sector
At a recent webinar, Ipsos Corporate Reputation shared the latest findings and insights on the ever-growing importance of ESG (Environmental, Societal, Governance) for the financial services sector and why it is so important and relevant to stay engaged with ESG for businesses. The webinar explored what this means for the future direction and stakeholder expectations for the industry, and why the role of the corporate communicator is of upmost importance.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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Amplifying the Patient Voice: The role of publication in driving greater patient centricity
COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.