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Reputation Council - November 2013
The eighth sitting of the Reputation Council brings together over 100 senior communicators from some of the most respected corporations in the world. This wave of research investigates the case for enlightened self interest, capitalising on reputational equity, reputation and business strategy and the challenges and opportunities of social media.
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Ipsos and King's College International Development Institute release new research on emerging markets
A new survey by Ipsos for King's College International Development Institute of public attitudes in the emerging markets reveals that despite an economic downturn and political troubles, the USA is still considered the country to look to for the right ideas about the economy and jobs.
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Ipsos research for EIRIS on ethical pensions
EIRIS, a global responsible investment research firm, has commissioned Ipsos to undertake research designed to measure consumer attitudes to ethical / sustainable pensions.
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Ipsos Top Cities
Simon Atkinson and designer Tom Warren illustrate how the largest ever global research study on the best city to do business in, live in and visit was put together.
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Economic confidence returns to pre-crash levels
Britons are now more positive about the state of the UK than at any time since the crash, according to the latest Ipsos Consumer Confidence Index, conducted in 25 countries across the globe.
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British public split on nuclear power
A recent Ipsos survey updates trend data on public attitudes to climate change, nuclear power, and other energy sources.
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Drinking to the Future - Trends in the Spirits Industry
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales. -
Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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The world's top cities - the view on the ground
Ipsos's "Top Cities" survey finds New York, London and Paris as clear winners when people around the globe were asked their views on the world's best cities.
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Profile Matters: The World's Top Cities
The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities.