Search
-
Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
-
One third of Britons say they would view Reform UK more negatively if Liz Truss were to join the party
34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.
-
Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
-
Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
-
The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
-
Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
-
Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report
-
Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.