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Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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Are loyalty cards stacked in the Supermarket’s favour? More than half of Britons say supermarket loyalty cards benefit the supermarket more than the customer
Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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Awareness of violence against women high, but action lags, finds new Ipsos survey
A quarter (24%) of those surveyed shared that they personally know a woman or girl who has experienced domestic abuse in the UK within the last 12 months.
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Exercise, diet still top Britons’ preference for losing weight, despite NHS interest in weight loss jabs
A new Ipsos poll explores public attitudes towards weight loss, focusing on weight loss injections and planned weight loss strategies for 2025.
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Public yet to be convinced by weight loss jabs
Amidst widespread discussions about the use of weight-loss injections such as Wegovy, Ozempic, and Mounjaro, a new Ipsos poll sheds light on public awareness, perceptions, and potential usage of such treatments.