Moods, Minds, And Motivations: Measuring Emotions For Advertising Results
Knowing that emotions influence purchase motivation, the team at Ipsos-ASI set out to determine how to accurately measure emotional responses to advertising, and how to use that learning to explain brand purchase intent. The result is cutting-edge, actionable insight into how advertising can affect consumer motivation. You'll also find out whether high-priced celebrity ads work.
For more information on this news release, please contact:
Dan Maceluch VP, Marketing & Communications Ipsos North America 604.893.1635 [email protected]
To download Ipsos Ideas in English, French, or Spanish or to forward it to a friend or colleague, please visit our website: www.ipsos.com/ideas.
About Ipsos Ideas Ipsos Ideas is a quarterly vehicle that highlights the latest thinking from our five research specializations - advertising, marketing, customer loyalty, media, and opinion and public affairs. Ipsos Ideas is published in English, French, and Spanish. Current and past issues are available at www.ipsos.com/ideas, or by electronic subscription.
Nobody's unpredictable `Nobody's unpredictable' is the Ipsos signature. Our clients' clients are increasingly demanding. They change direction, change their views and preferences often and easily. We at Ipsos anticipate and meet those changes. We help our clients to understand their clients, to bring focus and clarity to even the most difficult situations. We understand the dynamics of their markets and we deliver the insight needed to give them the leading edge.
Ipsos, listed on the Premier Marchй of the Euronext Paris Stock Exchange, is part of the SBF 120 Index, adheres to the Next Prime segment and is eligible to the Differed Settlement System.
Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com
