Is This The Newest Odd Couple?

How Emerging Media is Helping its Traditional Media 'Friends'

 

While marketers struggle to monetize social media, and tap into the online conversations to directly benefit their brands, there has been an unexpected beneficiary of this new media tool - traditional media.

Ipsos ASI is delighted to share new and promising insight into how social media is helping to increase TV viewership and engagement.

Media & Brand Communication