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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

Ipsos Core Political Survey: Presidential Approval Tracker July 2025

The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
31 July 2025
Society

The 2024 Election Is Looking for a Theme

For most Americans, it’s not inflation or democracy
30 September 2024
Society

Who has the winning presidential campaign?

Below are five charts on where the fundamentals and momentum of the race stand, whether the conventions or debates affected the race, and the effectiveness of Harris’ and Trump’s campaigns
27 September 2024
Society

Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life

New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
27 September 2024
Society

Ipsos explains how brands and businesses can navigate a world of tensions with “Insights to Activate: Global Trends”

We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.
27 September 2024
Society

Americans think we know about sweeteners, but do we?

Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
25 September 2024
Society

It’s already holiday shopping time for the early birds

About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker
25 September 2024
Society

It’s not just higher prices driving increased grocery spend

Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker
25 September 2024
Society

Reuters / Ipsos Core Political Survey: Presidential Approval Tracker September 2024

The September Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About three in five Americans believe the country is headed off on the wrong track.
25 September 2024