The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker
Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker
The September Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About three in five Americans believe the country is headed off on the wrong track.
24 October 2024
Time
10amPT/1pmET
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q3 2024 is similar to Q2 2024
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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