The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Costs to Maintain and Upgrade Emerge as the Most Significant Technology Challenge
Clifford Young, John Vidmar and Julia Clark Step into New Roles in the United States
Women Are More Likely than Men to Celebrate the Mom's in their Family on Mother's Day
The Level of Awareness of Other European Leaders is also Very Poor, with Only Three Obvious Exceptions: Merkel, Cameron and Hollande
Whether searching for content to share with their children or multi-tasking during family television time, Millennial Moms increasingly turn to digital sources
Ipsos InnoQuest Recognized for Archetype IQ System at Annual Gala
But Support for Specific Actions Weaker, Especially for Military Action
