The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
More Oppose than Favor Legislation That Would Make the Federal Government the Sole Provider of Federal College Loans
But Likely Defying Stereotype, Desire to Spurn Partner for Pet Is More about Age than Gender--and Even There, Older Least Likely To Choose Pet Over Partner
President's Approval Rating Remains Steady, but Congress' Plunges; Attitudes on Health Care Reform Have Become Entrenched
Few Take Their Taxes into Account When Facing Major Milestones; Many Do Not Realize the Impact These Events Can Have on Their Returns
But Men and Women Don't Agree On Whether Good Sleep (53% women; 38% men) or Good Sex (48% men; 32% women) is more Important to Them
