The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Hispanics More Likely to Trust their Personal Information Will Not Be Shared
Consumers Obtain Information from Websites, but Express Themselves on Facebook
Senate: Crist 30%, Rubio 27%, Meek 15%... Undecided 23% Governor: McCollum 34%, Sink 32%... Undecided 26%
In Upcoming Midterm Elections, 45% of Registered Voters Plan to Cast Their Ballot for a Democrat vs. 42% for a Republican
According to findings from Ipsos OTX MediaCT's LMX MOTION study, streaming, downloading and kiosk rentals are joining pay-per-view as the fastest and cheapest ways to watch movies
Same Proportion Would Support the Same Law in their Own State
Need for Information Is the Top Reason for Not Doing
Six in Ten See Offshore Drilling as Necessary to Reduce Dependence on Foreign Oil
