The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Ipsos Loyalty's Chief Strategy Officer Part of Winning Team
Leisure travel shows tepid growth while business travelers are more likely to run hot or cold
Ipsos Marketing Launches Groundbreaking Forecasting System that Measures CPG Market Potential throughout the Innovation Process
Americans Don't See Federal Budget Deficit as Top Concern or Priority for Political Leaders But Ranked Concerns and Priorities by Republicans and Democrats Explain Emphasis of Political Foes on US Agenda
Americans Tend to Be Wary of General Healthcare Reforms, Yet Majorities Support Specific Proposals
