The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
About one in ten Republicans say they will not vote for Trump with a felony conviction
26 June 2024
Time
10amPT/1pmET
25 June 2024
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
Biden and Trump are tied among registered voters, many Americans express concern over violence after the election.
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