The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Findings from Ipsos MediaCT's MOTION study show younger Americans express greatest interest in 3D video content, highest holiday season HDTV purchase intentions
In the Debate over Cap and Trade: Job Creation Trumps Higher Utility Bills
Democratic Party Declines in Favorability As Republican Party Recoups
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector