The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Ipsos Research Shows the New Kindle Fire is Not Apple's iPad, But It's No Slouch
However, Half Say that They Have Done Holiday Shopping at the Last Minute
Other Missing Elements Include a Fair Trade-in Value; a Trustworthy Salesperson; and Low, Fair Pricing
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Free Shipping and a Percentage Off Rank as Most Enticing Promotional Offers
Ipsos' Paul Lauzon to Present New Market Research Perspectives at December Summit in Washington
