The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Ipsos survey conducted on behalf of Consumers for Quality Care
Ipsos/NPR survey on the public’s views of teachers
Nearly 2 in 5 Americans (38%) approve of the job President Trump is doing.
Ipsos conducted a study on perceptions around climate change
President Trump approval rating holds steady near 40%
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
Socialized Product Evaluations via User Ratings and Reviews
