The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Today, Nearly 100 Million Americans Have Streamed Some Form Of Video Content Online, According To Ipsos Insight's Latest MOTION Study
3rd Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Distinction & Differentiation Within The Category Sound Quality, Ease Of Use And Search Remain The Most Important Features; Extras And The Ability To Exchange Ideas With Others Gain In Importance
