The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
Supporting businesses in navigating the European Accessibility Act
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
People say it's important to support locally owned stores — but they also plan to shop mostly online this holiday season, according to the Ipsos Consumer Tracker.
When it comes to their attitudes and expectations around data privacy, most Americans already expect the worst, according to the Ipsos Consumer Tracker.
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.