The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Obama leads among non-white and less affluent voters McCain strong among white and more affluent voters
But On Issues, Obama Leads on Domestic (Jobs and Economy, Healthcare) McCain On External (National Security, Foreign Policy) More View Obama (56%) As Change Agent Than McCain (35%)
Dead Heat: McCain 46%, Obama 45% But Biden (60%) Leads Palin (47%) On Being Qualified for President
Americans Reflect on the Safety of US airlines and Airports Two Thirds Are Satisfied That Enough or More Has Been Accomplished For Passengers
An Ipsos ASI Brand*Graph 360 Case Study
