The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
A Third of Adults Plan to Spend at least $1,000 per Family Member this Year
Wallet Allocation Optimizer or WAO!
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network
Nearly Half (47%) of Americans Turning to Social Network Sites for their Summer Travel Inspiration
