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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Society

Reuters/Ipsos Poll: Impeachment Trial Press Rules

Nearly half of Americans support journalists bringing in laptops, cameras and cell phones into congressional trials, hearings and votes
24 January 2020
Society

How Do People Feel About Press Freedom During Impeachment?

About half of Americans do not support the limits lawmakers put on the press during the impeachment trial.
23 January 2020
Society

Vast Majority Agree That Addiction Is a Serious Issue in the United States Today

A Quarter of Americans Have Cut Off Contact with Someone Who Has Addiction Issues
23 January 2020
Society

What Will it Take to Put Consumers in the Driver’s Seat of Battery Electric Vehicles?

New Ipsos Global study reveals common consumer misconceptions surrounding this market
23 January 2020
Society

Only One Third of Workers Expect Their Job to Be Automated

Ipsos Survey for the World Economic Forum Finds Most Employed Adults Across the World Trust They Have the Skills Needed to Weather Automation
23 January 2020
Society

Global Divide on Social Mobility

Ipsos Survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies
23 January 2020
Society

Reuters/Ipsos Core Political Survey: Impeachment Tracker (01/22/2020)

A majority of Republican registered voters report being more supportive of President Trump after the impeachment. President Trump’s overall approval rating remains constant.
23 January 2020
Society

Saving the planet starts at home

Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
21 January 2020