The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
New NPR/Ipsos poll finds that most Americans support schools holding parents primarily accountable for their child(ren) missing school, regardless of their child’s age
09 July 2024
Time
10amPT/1pmET
16 July 2024
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
About one in ten Republicans say they will not vote for Trump with a felony conviction
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