The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets
Ipsos Launches Powerful New Product Development Tool to Help Maximize Innovation Potential for Non-FMCG Clients
Technology is Evolving How We Watch: 23% Will Watch Online, 10% On Their Mobile Phones or Tablets