The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Nearly a Quarter Are Concerned about Being Able to Buy Everything They Need in the Coming Months Yet Many Are Gearing Up for Holiday Shopping, with One in Six Starting before Summer's End
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
David Lansanah to Head Up MarketQuest team
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets