News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

Nearly 75 Percent of Online Shoppers Don't Regularly Look for Online Coupons or Deals before Making Purchases

Even Frequent Online Shoppers are Not Regularly Taking Advantage of Online Coupons or Deals

Four in Five Americans Would Pick Up the Phone if They Ran into Difficulties while Interacting Online with Insurance Companies

A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television

Ipsos OTX Launches Script Evaluation Division To Assess Playability And Marketability Of Feature Films

New Division will Provide a Detailed Assessment of a Film's Potential Aimed at Informing Development Decisions

The World's Most Satisfied Local Communities

Ipsos Social Research Institute Measures 23 Countries and finds Netherlands (85%), Canada (83%), Australia (82%), India (76%), Germany (74%) and US (73%) on Top South Korea (34%), Hungary (45%), Japan (46%), China (48%) and Russia (49%) on Bottom

Hispanics as Likely as the General Population to Recognize the Importance in Partaking in the 2010 Census; 9 in 10 See Participation as a Duty

Hispanics More Likely to Trust their Personal Information Will Not Be Shared

Engaging CPG Consumers in the Digital Space

Consumers Obtain Information from Websites, but Express Themselves on Facebook

Florida races far from certain: Gubernatorial and Senate races in statistical dead heats, with about a quarter of Floridians undecided

Senate: Crist 30%, Rubio 27%, Meek 15%... Undecided 23% Governor: McCollum 34%, Sink 32%... Undecided 26%