The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
22 May 2024
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10amPT/1pmET
17 April 2024
Each month, we ask Americans whether they approve or disapprove of President Joe Biden's job performance.
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.
The April Reuters/Ipsos Core Political shows that Americans are concerned with political extremism and threats to democracy, followed by the economy and immigration. Two in three Americans believe the country is headed off on the wrong track. President Joe Biden’s approval rating remains stable
New Ipsos report & webinar reflects on three big ways that brands can use generative AI technology to scale, while still keeping human intelligence at the heart of the process