The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
One quarter of Americans believe the country is heading in the right direction
New poll finds that for hesitant parents, many of whom are unvaccinated themselves, concerns about side effects and long-term unknowns top the list
Nearly half of Americans live in the same area they grew up in
As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
