The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Jobs Index displays sixth consecutive month of gains
Usage remains stable as more begin to dine in at restaurants
Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions
The MetLife/U.S. Chamber of Commerce Small Business Index shows optimism about current and future macroeconomic pictures mixed with underlying hesitancy
Ahead of Juneteenth, Americans express complex and often opposing views about race and equality.
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