The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Donald Trump continues to be the Republican favorite for the primary. President Joe Biden has a slight edge over Trump in a general election head-to-head.
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
20 June 2023
Time
10amPT/1pmET
15 June 2023
In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.
Aura Study finds mothers struggle to balance protecting kids online and giving them freedom and privacy
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