The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Sentiment falls sharply among Latin American countries.
New Washington Post/Ipsos poll of federal workers finds few are satisfied with their job in the federal government, though most plan to stay
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. The U.S. ranks lower than the global average at 68%.
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
Five charts on how Americans feel about processed foods
Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.
