The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Six Nation Survey Demonstrates How `Brand Obama' May Help Boost Positive Perceptions of `Brand America'
More Than Half of Consumers Say Country is Now On the Right Track
More Americans Would Rather Reduce Their Risk of Identity Theft by 20% Than Reduce Their Waistlines by 20 Pounds
Ipsos Understanding UnLtd. Appoints Jill Wittman to Innovative New Role
