The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Nearly half of Americans live in the same area they grew up in
As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
Our emotional well-being took a hit at the same time that social bonds eroded.
30-country Ipsos survey for World Mental Health Day 2021 highlights wide age and gender gaps in how frequently people think about their mental health.
