The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Consumer Confidence Stable For Second Consecutive Month
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
15 September 2025
Time
10amPT/1pmET
16 October 2025
04 September 2025
23 September 2025
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