The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
One in four Americans have boycotted a company due to politics in the past month
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
Half of Dads Say that They Are the Ones Who Primarily Help their Child with Their Schoolwork
Ipsos Hosting Webinar to Discuss Changing Moods and Attitudes of the Global Populace
One Third (33%) Say President Obama is the Nation's Biggest Dreamer, followed by Themselves (8%) and Martin Luther King Jr. (7%)
Credit Crunch has Americans Cutting Back on Lottery Spending
The war between national brands and private label brands is heating up.