News & Events

Americans are split on the fate of anti-smoking campaigns

Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

Obama Widens Lead in Presidential Race- Obama 48%, McCain 39%

McCain Seen As More Negative Campaigner - McCain 53%, Obama 30%; More Than Half Report Negative Campaigning is Not Effective (39% Effective; 57% Not Effective) Health Care (32%), Energy (31%) Trump Defense as Key Funding Priorities for Next President

The Ipsos Weekly College Football Fan First Poll

Alabama STILL #1 Among College Football Fans This Week

RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

After Second Presidential Debate, Undecideds Move Toward Obama - Obama 57%, McCain 43%

Nearly Two Thirds (61%) Think Obama Performed Better in Town Hall Debate Undecided voters perceive Obama as stronger on key issues -- change (Obama 69%/McCain 31%), helping the middle class (Obama 73%/McCain 27%) and creating jobs (Obama 63%/McCain 37%)

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future

Financial Meltdown has Effect

Obama opens 15-point lead on the Economy Obama 52%, McCain 37% Economy jumps 6 points as most important issue Obama Opens 7-Point Lead in Presidential Race - Obama 47%, McCain 40%

The ABC's of Crisis Management

Brand Research to Bank On

An Ipsos ASI Brand*Graph 360 Case Study