The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Florida #1 in Final Fan First Poll But fans disagree with the coaches and writers, vote Texas #2
Despite a Drop in Frustration, Fewer Americans Have Traveled in the Last 3 Months Compared to Same Time Last Year
With Growing Appetite for Longer Form Online Video Content, Consumers Show Interest in Monthly Subscription-based Models for Online Streams
Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online