The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment
...But Three in Four (64%) Agree It Is Often Impossible To Tell the Difference Between Imitation and Authentic Products
Clothing Retailers Can Leverage Online Presence to Increase In Store Traffic
Unemployment (45%), Corruption (35%), Poverty (34%) and Crime (31%) Also Top the List
Overall Summer Vacation Spending Reaches Five Year High
`#GenerationMigration' Reveals Where Millennials and Post-Millennials are Exploring and Settling in the New Media Landscape
