The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Financial Services Leader Peter Saracena Joins Ipsos Marketing
Alabama Remains #1 in Fan First Poll Florida now #2 after defeating Florida State
Many Leisure and Business Travelers Expect to Travel Less Often Next Year
But Attitudes Towards Technology Vary By Industry Sector
Why You Should Be Measuring Expensiveness If You're Not Already
