The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
A recent Reuters/Ipsos poll finds that only one-quarter (25%) of Americans believe the country is headed in the right direction.
The Trusted Brand winners for Home and Family products, as well as Health and Wellness brands
Families believe in the importance of higher education, but aren’t sure they can fund college according to Sallie Mae/Ipsos polling.
Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.
Americans report being more likely to vote for a candidate who supports these policies.
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