The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Russians (65%), Indians (57%), Indonesians (55%), Irish (51%) and British (47%) Most Likely to Say So
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Most Residents Spending Time with Family and Friends this Weekend
Millennial parents' perceptions of play demonstrate the growing influence of digital technology on all aspects of today's families
Costs to Maintain and Upgrade Emerge as the Most Significant Technology Challenge
Clifford Young, John Vidmar and Julia Clark Step into New Roles in the United States
Women Are More Likely than Men to Celebrate the Mom's in their Family on Mother's Day