The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
According to findings from Ipsos OTX MediaCT's LMX MOTION study, streaming, downloading and kiosk rentals are joining pay-per-view as the fastest and cheapest ways to watch movies
Same Proportion Would Support the Same Law in their Own State
Need for Information Is the Top Reason for Not Doing
Six in Ten See Offshore Drilling as Necessary to Reduce Dependence on Foreign Oil
TV Dailies Marks 250 Weeks of Measuring Programming Success
Less Than a Third Deal with Their Pet Peeves by Talking Directly to the Person Involved
Consumers still cautious about spending and investing; Another "stay-cation" summer
Despite Many Parents Believing a Good Night's Sleep Key to Performance in School, Three in ten (27%) Children Aged 7 or Younger now have a TV in their Bedroom, And These Children Are More Likely to Stay Up Later