The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
U.S. Operations of New Global Practice to Be Led by Digital and Cross-Media Research Expert Jim Forrest
Nearly One in Five Males Have Participated in Fantasy Sports in the Past Year
Post-Recession, Americans Continue to Spend Less, Bargain-Shop
Ipsos Vantis Increases KPI Reporting Speed to 1 Week in its "Vantis Concepts" Offering
62% Approval Rating among Hispanics Is 12 Points Higher Than among All U.S. Adults
La Tasa de Aprobaciуn del 62% Entre los Hispanos es 12 Puntos Mayor que la Tasa de Aprobaciуn Entre la Poblaciуn General
Ipsos' Loyalty Research Specialty Nabs Two Nominations for Best Papers in Research and Service
